UX audit checklist for SaaS: 30 checks in one afternoon
Open your analytics, your site on a phone and this page. Tick what passes; whatever is left is your to-do list.
Before you start
- Pick one goal: more trials, more paid conversions or better activation.
- Pull the funnel: visits → sign-up started → sign-up done → first key action.
- Do half of the checks on a phone.
The checklist
Turn it into a plan
Score every open item on impact and effort, then start with high impact, low effort. For usability, Nielsen’s 10 heuristics are a good second lens.
FAQ
What is a UX audit?
A structured review of a website or product that finds usability problems and missed conversions, using analytics, user behaviour and established heuristics.
How long does a UX audit take?
A first pass with this checklist takes an afternoon. A full expert audit with analytics and redesigned screens usually takes about a week.
How often should a SaaS run a UX audit?
After every major release, and at least once a year. Also whenever conversion or activation drops without a clear reason.