How much does landing page design cost in 2026?
From $150 marketplace gigs to five-figure agency retainers: what each price buys, the costs that never make it into the quote, and how to pick the right option for your stage.
AlexFounder, Qlark Studio
Two quotes for “one landing page” can differ by a factor of twenty. One is a template with your logo and colours. The other comes with audience research, a copy structure, a separate mobile layout and files your team can keep building on. Both are called a landing page, and both are honest prices for what they include.
This guide breaks the price down: what the market charges in 2026, what each option includes, the costs that show up after you sign, and which option fits where your company is now.
What one landing page costs
- Marketplace freelancer$150–1,800
- Studio (Qlark)€3,400
- CRO agency project$5,000+
Marketplace freelancers on Dribbble and Contra sell fixed-price pages delivered in one to two weeks. Read the listing closely: many exclude development and cap revisions at two or three rounds.
Studios and agencies add strategy, copy structure and senior design. Conversion-focused agencies often start at $5,000 because they also test the page after launch.
What you get at each price
| Option | Price | Time | Usually included | Often missing |
|---|---|---|---|---|
| Marketplace freelancer | $150–1,800 | 1–2 weeks | Desktop design from your copy | Mobile layout, development, research |
| Studio (Qlark) | €3,400 | 15–20 days | Desktop and mobile, copy structure, unlimited revisions | Development (+€1,500) |
| CRO agency | $5,000+ | Varies | Research, design, A/B tests | Often a minimum contract length |
If the page has to work out what to say, and to whom, you are paying for that thinking.
The cheapest quote fits when you already have tested copy and a clear offer and need someone to lay it out. When the page still has to find its message, ask to see the research and copy work listed in the quote, line by line.
Or pay monthly
- Design subscription$265–5,000/mo
- Design partner (Qlark)€4,860–5,400/mo
- Agency retainer$5,000–20,000/mo
Most subscriptions sit at $700–1,500 a month and work through one request at a time. They pay off when you ship design every week: landing page variants, ads, onboarding screens, a pitch deck. For one page and nothing after it, a fixed-price project is simpler and cheaper.
Compare the two models in more detail in design subscription vs agency.
What changes the price
- ResearchIs the page built around your audience and competitors, or around a template?
- CopyWho writes the headline, the proof and the calls to action? Copywriting is often billed separately.
- MobileA designed mobile layout takes extra time. A desktop page squeezed onto a phone does not, and it shows.
- RevisionsTwo rounds, five rounds or unlimited? Every extra round on a capped plan is billed.
- DevelopmentFigma files only, or a live page in Webflow, Framer or WordPress?
- OwnershipDo you get the source files and the right to change them?
The costs nobody quotes
A design quote covers the design. These come after it, and they belong in the budget before you compare prices:
- Development. Turning the design into a live, fast page. Many listings are design-only; at Qlark it is an optional +€1,500.
- Copywriting. If nobody writes the words, the designer fills the page with placeholder copy and you write it under deadline.
- Images and illustrations. Stock licences, product screenshots or a photo shoot.
- Changes after launch. The first version is a starting point. Plan for changes once real visitors use the page and you see where they drop off.
For what a good result looks like, see SaaS landing page conversion rates.
How to get an accurate quote
Vague briefs get padded quotes. Send these with your request and every designer prices the same job:
Which fits your stage?
Testing an idea
A marketplace freelancer or a good template. Spend on traffic and learn what people respond to before you pay for craft.
Launching or raising
Pay for structure, copy and proof. The page has to convince people who have never heard of you, on a phone, in seconds.
Shipping every month
A subscription or a senior design partner, so the next page, test and screen are always in progress.
FAQ
What is a fair price for a landing page in 2026?
For a custom, conversion-focused page designed for desktop and mobile, expect a four-figure fixed price from a studio. Marketplace listings start lower, at around $150, but usually cover less.
Is a design subscription cheaper than a project?
Only if you have a steady flow of requests. For a single landing page, a fixed-price project is usually simpler and cheaper.
Does landing page design include development?
Often not. Check before comparing prices: many listings are design-only. At Qlark, development is an optional +€1,500.
Does landing page design include copywriting?
It depends on the offer. Many freelancers design around the copy you send. At Qlark, the copy structure (headline, proof, calls to action) is part of the design.
How long does landing page design take?
Marketplace listings usually deliver in one to two weeks. A Qlark launch page takes 15–20 days, desktop and mobile included.